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Monday, January 30, 2006
The producer of the Julius Meinl coffee brand is preparing to develop a network of coffee shops in a franchise system.
Austrian group Julius Meinl Industrie Holding GMBH, the producer of Julius Meinl coffee brand, last autumn acquired Novo SRL, a company headquartered in Targu Secuiesc, Covasna county.
There are already several Julius Meinl coffee shops in Bucharest, but, according to Dobri, these are not franchises, as they are only using the firm's brand. Julius Meinl Romania also targets an expanded distribution area and higher visibility at the seaside this year.
Posted by Iulia Rasoiu : 1/30/2006 10:25:00 am
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