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Monday, November 14, 2005
Business in Romania blog
Perhaps all of you are constantly receiving various newsletters, promotion e-mails and so on, either requested or not.

Nevermind the fact that most of them are spam, but sometimes the newsletters are so badly formatted and written that I wonder if these people really sell something, or they just waste their time sending them.

For example, I received today a newsletter promoting the "MONDEN" magazine in Romania. And the e-mail, standard Text e-mail, starts something like this:

"Primul an al epocii MONDENrnrnrnrn La un an de la aparitie, formula editoriala propusa de revista Monden, se dovedeste a fi un succes. Tratarea vietii mondene cu discernamant, separarea kitsch-ului de autentic, sublinierea ideii de lux, au fost principalele criterii ale echipei redactionale. Scopul nostru este acela de a trece dincolo de stralucirea trecatoare a momentului si a extrage lucrurile cu adevarat importante din fiecare eveniment.rn Acum, dupa un an [...]"

What the hell is that MONDENrnrnrnrn ?? Is this the name of the magazine? And why do they write everything on one line? And why do you start your e-mails with no Hello, Hi, Dear..., etc.?

If you don't know HTML or you don't have any communication common sense, why don't you at least hire someone to do this? It is a matter of minutes. Or you can even use a freeware solution that allows you to arrange and format the e-mails in quite a nice manner. At least, go search Google for some tips about addressing an e-mail. Specially if you're planning on actually generating an effect, other than the laughs of the readers.

Posted by Mihai Botea : 11/14/2005 02:14:00 pm Formatting HTML is not that hard
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