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Friday, October 28, 2005

Reader's Digest Magazine Launches in Romania

The first issue of the Romanian Reader's Digest went on newsstands today.

It features an in-depth survey about the aspirations of Romanian youth ahead of European Union integration, an exclusive U.S. Reader's Digest report on survivors of Hurricane Katrina, and a story on the threat of avian flu, which has been identified in Romania.

The Romanian edition will have an initial print run of 150,000 copies and will target an audience aged 30-55.

Reader's Digest Association began its book publishing business in Romania in April 2004, at the time marking the company's first new-country venture in nearly a decade.

The local entity is called Editura Reader's Digest. RDA's books published in Romania so far include "Discovering the Wonders of the World," "Great Mysteries of the Past" and "Curing Everyday Ailments the Natural Way." It also has begun offering musical collections, beginning with "150 Best Loved Melodies."

Posted by Iulia Rasoiu : 10/28/2005 10:34:00 am