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Sunday, May 22, 2005

Clarification about Brandient posts

As I know the previous Brandient posts, "The Brandient Myth" and "The Brandient Myth - part 2" generated some intense discussions from my friends, colleagues and specially from you, the readers of this blog, I would like to make some small clarification on this matter.

I didn't want to leave the impression that Brandient copied, got too inspired or anything of that matter by the similar brands - France Telecom in Astral case and Invensys in Novensys case. This is not the point of the posts and I don't have enough information in order to state this.

My purpose was that, after Brandient designed those brands in terms of visuals (name, logo, corporate colors and so on), they should have done some due dilligence and check if those brands already exist in the industry or if something similar has already been done. This has also been stated in one of Alex's comments to the initial post (comments to those posts are temporarly unavailable, sorry).

I am sure that every day, guys from Branding industry get a lot of ideas, but some of them are applicable and some of them are not. Just like I cannot go on the market right now and call my software company Microsoft, even though it might develop SOFTware for MICRO-terminals and this would lead to the naming of the company. It might be a good or a bad idea, this is less important...the thing is it is not applicable. It would generate too much confusion and it is not worth it.

Please take this post as an explanation of the previous posts on the matter. Also, this post can be regarded as an answer to ANDREI's comments on this.

Posted by Mihai : 5/22/2005 11:48:00 pm