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Saturday, May 14, 2005
Business in Romania blog
After the first post about Brandient, I decided to look a little deeper into the matter. So I checked Brandient's website and I looked at some more projects done by them.

One of them is the rebranding of a company once called Bar Code Systems. This company was dealing with bar code solutions and also software solutions. Brandient did an entire rebranding solution for them and they came up with the new name - NOVENSYS -, a new logo, new values and so on. Their website is at

After finding this out, I go on and search for NOVENSYS. And guess what Google says to says "Did you mean INVENSYS?" You know, google has this feature for times when you spell something wrong....but this was the name of a brand, not some spelling error.

Anyways, I checked out what INVENSYS is....Invensys ( is a software company from UK !!! But this is not all...the corporate colors of Novensys are white and blue (their logo features white text on blue background). Guess what the corporate colors of Invensys are....yes, actually the same white and blue. And also the font which writes NOVENSYS is strikingly resembling the INVENSYS proprietary font.

Can this be just a coincidence? What are the chances, taking into consideration that the name NOVENSYS is not something very related to the software can you come up with a new name, new corporate images and new logo, all of them resemblign so much the elements of another brand in the same industry, just in another country?

Look for yourself at and and give me your opinion on this, please !

Posted by Mihai : 5/14/2005 11:35:00 am The Brandient Myth - part 2
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