Business in Romania blog
The business in Romania blog writes about the Romanian business landscape, doing business in Romania, investing in Romania business and debating on business issues in Romania. Check this Blog's Policy here.

Friday, May 13, 2005
Business in Romania blog
In 2002, a new company emerged on the advertising & branding market in Romania. It is called Brandient and they promoted themselves as being a Branding company. Not an advertising agency, not a design shop but a Branding company.

They did some remarkable things along the time and everybody looks up to them. I can say they are regarded as gurus in their industry, the top company you can go to when having a branding issue.

But is all this image behind Brandient really true? Are they the most inspired, most creative, most strategic on the market? Do they make mistakes? Well, everybody does, at some point....

I was very surprised a couple of days ago when one of my colleagues, Alex, saw the ASTRAL logo and had a great idea. After a quick search, the mistery revealed...the Astral logo strikingly resembles the France Telecom logo. And Astral just went through a rebranding process a while ago.

So, what happened? Is it just a mistake? Just a designer that came with a great idea about the logo and forgot he saw it somewhere else? Did Astral requested Brandient to do something so similar to the French company?

Don't get me wrong....I don't want to spoil the Brandient image....just that I don't believe in myths.

Here are the two logos. Judge for yourself. Also, here is Alex's opinion.

It seems to me that they just rotated the France Telecom logo, did some minor modifications and that was it. The lines look very much alike, they used the 2 color idea and the shape is obviously similar.

And this is not the end. There are other brands that are believed to be quite similar to well known brands from abroad. We will do some more investigations and come back with the details.

Posted by Mihai : 5/13/2005 03:23:00 pm The Brandient Myth
Business in Romania blog
Business in Romania blog

Business Archives

06/01/2004 - 07/01/2004
08/01/2004 - 09/01/2004
09/01/2004 - 10/01/2004
10/01/2004 - 11/01/2004
11/01/2004 - 12/01/2004
12/01/2004 - 01/01/2005
01/01/2005 - 02/01/2005
02/01/2005 - 03/01/2005
03/01/2005 - 04/01/2005
04/01/2005 - 05/01/2005
05/01/2005 - 06/01/2005
06/01/2005 - 07/01/2005
07/01/2005 - 08/01/2005
08/01/2005 - 09/01/2005
09/01/2005 - 10/01/2005
10/01/2005 - 11/01/2005
11/01/2005 - 12/01/2005
12/01/2005 - 01/01/2006
01/01/2006 - 02/01/2006
02/01/2006 - 03/01/2006
This is a Flickr badge showing public photos from Mihai Botea. Make you own badge here.

Add Business in Romania to My Yahoo!

Previous Posts


Business in Romania Feed Burner

Business in Romania is powered by Blogger

This website is proud to be designed by Mihai Dragan

I usually listen to THIS kind of music.