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Friday, February 11, 2005

Lucire to launch Romanian edition

Lucire, the first fashion Web site to spawn a print edition, has announced that it will launch in Romania. The magazine is bullish about the move being "pioneering." According to founding publisher Jack Yan, it is the first time a fashion title has gone truly global, with satellite editions having largely the same content as the master one, save for linguistic differences.

Lucire will be co-published at PIXART in Oradea in western Romania and joins a stable of two other titles there, Revista Aeroportului Oradea (Oradea airport magazine) and BH Business, a business magazine dedicated to the Bihor area. Both have been well received.

"Lucire made us a very good impression due to the content and quality, and we are sure that it will become a market leader in a short time in Romania," said Mirella Lapusca, Romanian publisher of Lucire.

Posted by Mihai : 2/11/2005 05:18:00 pm