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Monday, February 07, 2005
Recently the magazine Business 2.0 published a top of "The 101 Dumbest Moments in Business".
For example, Kryptonite, a bike-lock maker found out that one of its long lasting products (30 years) can be picked with a Bic pen. Thus, the company's slogan "Tough World, Tough Locks" remains only "Tough World...".
You can find out more about companies like Smith & Wesson, Bank of Ireland, Microsoft and many others at:
I will add the 102 dumbest moment in business - a local example.
Some papers wrote about the mistakes of Quadrant Amroq Beverages (Pepsi) and Vitarom. After having to retreat from the market the mineral water brand - Perla, and launching a new brand "Roua".... it seems that they didn't get out of trouble: the labels for this product don't refer to the source site, and they promote the idea of "pure" which seems to be against with another law that says "all mineral waters are pure", thus the promotion becomes misleading.
Posted by Mircea : 2/07/2005 11:37:00 am
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