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Wednesday, February 16, 2005
Brand Academy recently released a study about the most popular Romanian brands over the Internet. The purpose of the study was identifying the most popular 25 brands and what industry they come from.
The results show that BitDefender is the most popular brand, followed by Dacia and Ana Aslan. On the fourth and fifth place come RAV and Mircea Eliade.
Adrian Mutu is placed on seventh position, Nadia Comaneci comes on 12 while Gheorghe Hagi is placed on 15th position.
In terms of industry, 54% of the brands are economic ones, 21% are cultural and about 12% are from sports.
I would be very interested in the methodology of the study....what was the brands list they searched for, what search engine did they use, how did they exclude irrelevant results.
For example, a simple search shows that Nicolae Ceausescu has more results on Google that Gheorghe Hagi. Also, "Marea Neagra", Ion Iliescu and other show a good deal of results.
Posted by Mihai : 2/16/2005 07:17:00 am
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