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Wednesday, February 23, 2005

Millward Brown appoints Daedalus Consulting as Romanian licensee

This is a very interesting move that will probably send shockwaves through the Romanian research market.

Naperville, USA. February 22 2005. Millward Brown has appointed leading Romanian market research company, Daedalus Consulting as its licensee in Romania, further expanding Millward Brown’s presence in Central and Eastern Europe.

Based in Bucharest and with six regional branches throughout the country, Daedalus Consulting works for both global and local clients across a broad range of fields, including finance, packaged goods, IT, telecoms, industrial goods and pharmaceuticals.

Commenting on the appointment, Petra Prusova, Development Director Millward Brown Central and Eastern Europe, said: “Millward Brown has been working with international clients in Romania for several years and these clients will benefit greatly from our increased presence there. Likewise, local clients of Daedalus Consulting will now have access to Millward Brown’s tools and approaches.” Continued Prusova: “Like Millward Brown, Daedalus Consulting has extensive experience in brands, media and communications consultancy. They both have qualitative and quantitative skills and will work well alongside other Millward Brown companies in the region”.
Daniel Enescu, Managing Director of Daedalus Consulting added: “We are very pleased to have been appointed by Millward Brown to market its branded solutions in Romania. Daedalus Consulting will benefit greatly from Millward Brown’s experience, and so will our clients."

Posted by TM : 2/23/2005 09:07:00 am